Brand Content

Prettybird is a creative think tank that provides clients with distinct visionary work across the ever-evolving entertainment landscape.


Nike Women We Have Always Done It Next Project ↓

Milk Honeybees x Barbie Limitless Potential w/ Clara Amfo Next Project ↓

Bumble First Moves Forever Next Project ↓

CoppaFeel! Grab Life by the Boobs


Eloise King is an award-winning filmmaker who has focused her career on telling powerful human-interest stories foregrounding marginalized voices. 

As a former Global Executive Producer at VICE, overseeing the brand’s digital channels in the UK and i-D’s globally, Eloise explored fashion, youth cultures, and social justice. Her projects have generated over 100 million views and have crossed digital and major terrestrial platforms, including BBC, Channel 4, ITV, MTV, A&E, and Al Jazeera English. They have even been exhibited at The ICA, Tate Britain, V&A, and MoAD.

Her previous titles, as a director and/or producer, include: The Gatherings (C4 – Nominated for a Grierson Award), Kids Behind Bars (ITV), Call the Mediator (BBC), Acid Attacks (VICE), JME x Corbyn, Fire Games of Napoli, and the Gurls Talk series with Adwoa Aboah.

In her Nike Women’s “We’ve Always Done It” commercial, a workout morphs into a surreal dance on a rooftop with a group of women confidently showcasing their body confidence. Eloise was praised for the authentic and naturalistic way that she captured such a diverse cast of powerful, vibrant women, which included a professional dancer, a poet, a professional boxer, a youth organizer/LGBTQ+ activist, and the founder of Boys in Polish.

Eloise also directed the PSA for UK charity CoppaFeel!, which was the first ad on British daytime TV to show a female nipple. Created by Fold7, the campaign is designed to appeal to those who are less likely to examine themselves for signs of breast cancer, including cisgender men and members of the transgender community. More recently, Eloise directed “First Moves Forever” for Bumble, which tells the tale of modern dating, and the anthemic Barbie and Milk Honey Bees spot, which has been described as a “rallying cry for young Black girls.”

Eloise is an alumna of The Edinburgh International Television Festival’s Ones to Watch talent program, giving television’s best and brightest access to creative debate, networking opportunities, and mentorship. She was selected to be part of the Sheffield Documentary Festival’s Future Producer School. In 2018, Eloise was recognized for ‘Outstanding Achievement’ in Campaign and Creative Equals’ list of future female leaders defining creativity.  

She is also deeply invested in giving back to her creative community, having founded Women on Docs which is a UK and LA-based screening collective and event network celebrating the contribution of women to documentary film.