Billie – Red, White, and You Do You

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Billie Red, White, and You Do You


Ashley Armitage brings candor, style, and freshness to visual storytelling that dismantles beauty standards and breaks outdated societal norms. Her work is masterful in its execution yet feels effortless, almost nonchalant, like a scene from an arthouse movie or a picture pulled from someone’s personal photo album.

Having spent her high school years avidly shooting music videos and documentaries around Seattle, Ashley went on to UCSB for Cinema Studies and graduated with a BFA from UW in Photography. In her junior year of college, she began flying to New York and Los Angeles to shoot for magazines like Teen Vogue, Nylon, and Refinery29. She shot Teen Vogue’s 21 Under 21 campaign while just having turned 21 herself.

In 2018, Ashley catapulted herself into a directing career when she helmed a commercial for Billie, which happened to be the first in history to show female body hair being removed. The spot went viral, appearing in countless news stories around the world. In 2019, it made the Glass Lion shortlist at Cannes and won the People’s Voice Webby for Advertising, Media & PR Brand Strategy. More recently, she created campaigns for H&M Beauty’s OHH (Oh Hey Hero), Torrid, and Bumblebee Tuna, and has been featured in LBB’s “The Directors” showcase.