NikeLab x Olivier Rousteing – Disrupt Fashion x Disrupt Football

Prettybird is a creative think tank that provides clients with distinct visionary work across the ever-evolving entertainment landscape.


Kanye West BLKKK SKKKN HEAD Next Project ↓

Aston Martin DBS Superleggera Next Project ↓

“City of Dreams Macau” Next Project ↓

NikeLab x Olivier Rousteing Disrupt Fashion x Disrupt Football


Nick Knight is among the world’s most influential and visionary photographers, as well as the founder and director of the award-winning fashion website As a fashion photographer, he has consistently challenged conventional notions of beauty and is fêted for his groundbreaking creative collaborations with leading designers including Yohji Yamamoto, John Galliano, and Alexander McQueen.

Advertising campaigns for prestigious clients such as Christian Dior, Lancôme, Swarovski, Levi Strauss, Calvin Klein, and Yves Saint Laurent as well as award-winning editorials for W, British Vogue, Paris Vogue, Dazed & Confused, Another, Another Man, and i-D have consistently kept Knight at the vanguard of progressive image-making for the past four decades. His first book of photographs, Skinheads, was published in 1982. He has since produced Nicknight, a twelve-year retrospective, and Flora, a series of flower pictures, both published by Schirmer Mosel. His work has been exhibited at such international art institutions as the Victoria & Albert Museum, Saatchi Gallery, the Photographers’ Gallery, and Hayward Gallery. In 1993, he also produced a permanent installation, Plant Power, for the Natural History Museum in London.

A long-standing commitment to experimenting with the latest technologies led to Knight launching his fashion website SHOWstudio in 2000 with an aim to ‘show the entire creative process from conception to completion.’ SHOWstudio has pioneered fashion film and is now recognized as the leading force behind this new medium, offering a unique platform to nurture and encourage the fashion industry to engage with moving images in the digital age. Since its inception, SHOWstudio has worked with the world’s most sought-after filmmakers, writers, and influential cultural figures to create visionary online content, exploring every facet of fashion through moving images, illustration, photography, and the written word.

Knight directed and filmed Jesus is King with Britt Lloyd, chronicling Kanye West’s musical experience Sunday Service. The film is set in James Turrell’s Roden Crater and was released in only IMAX in 2019.

Knight lives with his wife and three children in London.