Perk – Breakthroughs Interrupted

Femi ‘Ladi’ Oladigbolu is a director drawn to human-centered storytelling, crafting work that resonates through emotional depth and cultural nuance. Across commercials and music videos, he has built a reputation for finding the humanity within every moment, turning a performance into a story and a story into an experience. His instinct for character and subtext, paired with a sense of playfulness and subtle surreal touches, gives his work a warmth that lingers. Clients include Disney, Balmain, Castrol, NBA, Perk, Adidas, Baileys, Intel, and The Premier League. In music videos, his catalogue spans Stormzy, Jorja Smith, Chase & Status, Myles Smith, Leigh Anne Pinnock, and Pa Salieu. As a filmmaker, his BBC Film short A Mustard Seed, executive produced by Harris Dickinson and winner of the Genesis Award for Best Short Film, and his Afrofuturist short Oba, which toured BAFTA and Oscar-qualifying festivals internationally including the BFI London Film Festival, mark him as a filmmaker with a singular cinematic voice. Represented by PRETTYBIRD UK.