Music Video

Prettybird is a creative think tank that provides clients with distinct visionary work across the ever-evolving entertainment landscape.

Calmatic

Kendrick Lamar squabble up Next Project ↓

The Rolling Stones Mess it Up Next Project ↓

Lil Nas X (ft. Billy Ray Cyrus) Old Town Road (Remix) Next Project ↓

Vince Staples FUN! Next Project ↓

Kendrick Lamar Rich Spirit Next Project ↓

Anderson .Paak Bubblin Next Project ↓

Pharrell Williams (ft. Jay-Z) Entrepreneur

About

Raised in South Central, Los Angeles, Calmatic is a self-taught filmmaker who discovered his passion for telling stories at a young age. As a director, he seeks to stretch the limits of viewers’ reality while highlighting the beauty in the mundane. His creative curiosity continues to push boundaries and leave a lasting impact, solidifying his place in a constantly evolving industry.

In 2020, Ad Age named Calmatic “Director of the Year.” This was followed by AT&T’s “Codes of the Culture” campaign, which championed him as one of the leading filmmakers in the new Black Hollywood.

Calmatic’s video collaborations span some of music’s most influential artists, including Kendrick Lamar’s “Squabble Up” and Lil Nas X’s “Old Town Road” ft. Billy Ray Cyrus. The latter of which earned him a VMA for Best Director, as well as the Grand Prix Entertainment Lions for Music at the 2020/2021 Cannes Lions. “Old Town Road” currently has over 1.4 billion views. He has also collaborated with Donald Glover, The Rolling Stones, Tyler, The Creator, Lizzo, Anderson .Paak, and more.

His commercial work includes campaigns for global brands, including Apple, Verizon, Amazon, Target, NBA, Sprite, Chase, Geico, Ad Council, Flamin’ Hot Cheetos, Turbo Tax, Silk, Popeyes, and McDonald’s, as well as five Super Bowl spots.

Calmatic made his feature directorial debut in January 2023 with the remake of the 90s cult classic House Party. His sophomore film, the remake of White Men Can’t Jump, was released in Spring 2023.

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