Yousef is an award-winning, contemporary VFX director who creates mind-bending promos, music videos, and commercials that have been described as “wonderfully weird”.
Since joining PRETTYBIRD in 2019, Yousef’s niche ability to merge comedy and magical realism–with a sprinkle of the absurd–has garnered industry and national attention. His “uniquely odd” campaign for BBC iPlayer was featured in many top trades, and his hallucinatory promo for Piero Pirupa “Braindead” won a Wood Pencil for Music Video: Concept at the 2021 D&AD Awards, as well as landing on shortlists for the 2020 Young Director’s Award and UKMVA’s. Most recently, Yousef’s spot for Old Spice “Curls Are Cool” was named a 2022 Webby Winner in Video – Experimental & Weird.
Outside of the world of film, Yousef is also a designer and art director, crafting visuals for major-label albums and single campaigns for the likes of SG Lewis, Michael Kiwanuka, Wretch 32, Dizzee Rascal, Devlin, Yizzy, Gregory Porter, and Sway.