Whether he’s filming a stand-off on a neighborhood basketball court or a futuristic lab set in Southeast Asia, director Tom Noakes approaches every project by drawing on his long-held passions for innovative cinema and character-driven storytelling.
Since the very beginning of his commercial career, Noakes’ unique sensibilities and technical skills have been sought out by many top brands and agencies. In 2019, he was selected to direct a spot for Coca-Cola’s first new flavor in over a decade: the Orange Vanilla Coke. Later that year, he directed Reebok’s “Storm the Court” as part of “Sport the Unexpected,” the brand’s largest revival campaign in five years. The spot won a 2019 Silver Lion at Cannes Lions for Film Craft – Direction, among other accolades.
Additional multi-award winning campaigns include “Juntas Imparables” (“Unstoppable Together”), Nike Women’s first “Just Do It” campaign geared toward Mexican audiences, The Glenlivet “Against the Tide”, and Mattress Firm “Junk Sleep is a Slippery Slope”.
Recently, Noakes directed the Amazon Books spot “That Reading Feeling Awaits”, a piece that shows off not only his expansive creativity but also his fluency in design, visual effects, & finishing.
Tom’s work has gained wide critical attention and his creations have earned him a Gold Ciclope award for Best Direction, a Silver Clio, features on USA Today, Wall Street Journal, CNBC, AdWeek, Vice, millions of online views, and (his personal favorite), the front page of reddit.