Lucrecia is a four-time UKMVA nominee, whose accolades include a nomination for Best Director and a win for Best Pop Newcomer. Originally from Buenos Aires, she studied photography in London, where she also discovered her passion for moving images. Her unique style—characterized by hyper-real aesthetics, strong characters, and vividly crafted worlds—has become a signature in both her photography and film work.
Her bold narratives and distinctive visuals have earned her recognition across the commercial and music industries, including Kinsale Shark, Creative Circle, and 1.4 Awards. Her work has also been honored at the Cannes YDAs and Ciclope, cementing her as a dynamic force in contemporary filmmaking and visual storytelling.
Her work has also gone viral on more than one occasion. Her commercial “Live Delicious” for Bibigo was widely admired and even recreated on an episode of Jimmy Kimmel. Her latest music video, “FUFN” for British pop star JADE, has amassed over 2.5 million views since its release in March 2025.
