Rami Hachache has been writing, directing, and editing videos since his early teens. His lifelong fascination with humor, VFX, and striking cinematography has enabled him to create a uniquely dynamic aesthetic.
Since joining the PRETTYBIRD roster in 2012, Rami has applied his diverse skillset to commercial campaigns for global brands including Netflix, Target, Old Navy, MasterCard, NASCAR, Converse, and Comedy Central, among many others. Rami has directed spots for Ford, Southwest Airlines, Ruffles, Frontdoor, Hampton Inn, Terminix, Cox, and Jack Links, as well as collaborated with comedian Tom Segura. Rami directed select episodes of Segura’s dark comedy series “Bad Thoughts,” which premiered on Netflix in 2025.
Rami’s comedy shorts and digital campaigns have trended on all major social platforms, garnering hundreds of millions of online views, and have been featured in Adweek, Ad Age, Huffington Post, Creativity, Reddit, MTV, VH1’s “Top 20 Countdown,” and Funny or Die. In 2015, his music video for comedian Bo Burnham’s “Repeat Stuff” earned him a Webby Award nomination in the category for “Best Comedy Short.”
He also co-created and spearheaded the social media influencer Kirby Jenner, the non-existent fraternal twin of Kendall Jenner and black sheep of the world-famous Kardashian family. The ongoing viral phenomenon accumulated over one million followers on Instagram through cleverly inserting himself into iconic moments with the Kardashian-Jenners. In 2020, Rami served as director and executive producer for 8 episodes of the self-titled “Kirby Jenner” scripted reality comedy series on Quibi. “Kirby Jenner” earned numerous features in TIME, BBC, Mashable, BuzzFeed, Dazed, and Vanity Fair.
In 2021, Rami joined the AI Foundation, a groundbreaking, dual commercial and non-profit organization that works to bring the potential of AI and digital human technology to everyone in the world. As the foundation’s Chief Creative Officer, Rami started the AI Media Lab, a first-of-its-kind creative studio working to create groundbreaking content powered by AI technology. Rami’s first Media Lab ventures were launching two popular TikTok accounts: the “unofficial” Joe Biden TikTok @jojobiden46, which garnered over 100 million views in under one month, as well as @JollyOldMan, a “modern Santa” account that became the most-watched Santa content on TikTok, to help raise money for St. Jude Children’s Research Hospital.
